Meet handmade artist and designer Whitney Bethel of "The Southern Anchor", where she makes and sells vinyl decals, personalized necklaces, bracelets, earrings, and shirts! You can find her shop by clicking here.
1.)Tell us how The Southern Anchor became a reality for you?
The Southern Anchor became a reality for me when I was forced to quit my day job (surgical technologist) because of a physical limitation that I'm still dealing with. I originally started doing decals for friends & family and everyone kept pushing me to open an Etsy shop, so when times got hard, I decided it was time to go all in & give it a shot to help pay bills. I opened in April 2016 and have been going full force ever since.
2.) What do you find challenging about running a handmade business?
The most challenging aspect of running a handmade business for me is finding a balance between family & work. Since I do everything from home and customers don't really see a 'closed' sign on an Etsy shop, I find myself answering messages all hours of the night and never really get 'time off.'
3.)What do you do to make your work space an inspiring place to be?
An inspiring work space for me is clutter-free and bright. I love natural light & light colors. We actually just moved and my previous office was a dark red and I longed for the day where we had lighter walls where I could hang stuff that would match the colors of my branding. My new office is light tan and I'm still in the process of hanging wall decor, but I have a collage wall started and I'm in love with the new color!
4.How has Flourish helped or inspired you?
I joined Flourish just two months after opening The Southern Anchor and jumped in head first from the beginning. I started with the 5 pillars and asked any and all questions I could think of while doing those. I had numerous Experts help with certain areas of my business and I definitely wouldn't be where I am today without them.
5.) What does the future look like for The Southern Anchor?
I definitely see The Southern Anchor ending up in Hawaii. Our 5 year plan includes moving back to Oahu and maybe eventually opening a brick & mortar location further down the road. As for short-term, we definitely have tons of new ideas brewing & can't wait to show them off! Stay tuned for our new ideas coming soon!
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