Guest Check Out is LIVE!!!
Creating an account in order to purchase something can be a big turn off for some e-commerce shoppers. Now these buyers will have the option to purchase what they are looking for without having to sign in or create an Etsy profile. This is a GOOD thing for Etsy shop owners.
What does this mean for sellers?
Put simply it means more traffic and more sales for Etsy shop sellers. Taking out the hassle of creating an account will make things much easier for those customers just wanting to buy what they want quickly. Sellers that have kick a** photography will be able to take better advantage of these impulse buyers with this awesome feature enabled.
There is a downside as guest checkouts won't be able to leave sellers reviews which many sellers use to build up their reputation, but that isn't so bad considering the new increase in traffic will be sure to boost those bottom lines.
What does Buy It Now feature do?
Buyers will have the option to make purchases even faster with a buy it now button that will take them directly to check out. This means they will not have to add to cart first. This feature makes the checkout process quicker which is a priority for shoppers buying online.
We are super stoked for these new features and are sure you will be too! If you have some time we would LOVE to hear your comments and thoughts on the new Guest Checkout and Buy it Now button. Let us know how you feel it will help you in your business.
If you would like to learn more you can read up on the new features in the Etsy Seller Handbook, click here for more info!